Does anybody remember when Jennifer Hudson was the face of Weight Watchers’ campaign back in 2010? I remember watching her belt it out in those commercials, strutting her 80-pound weight loss all over the screen, looking fabulous and full of life. But more importantly, I remember her talking about the key difference between Weight Watchers and other weight loss programs. Unlike other programs, Weight Watchers isn’t a crash diet or a quick fix; instead, it’s a slow, ongoing commitment that leads to a distinct shift in the way people approach eating. It’s not about finding a short cut to weight loss–it’s about identifying a healthy and sustainable way to live your life.
Well. New Year’s Resolutions are to crash diets like Lifestyle Changes are to Weight Watchers.